Copywriting For Print & The Web
Why do we write anything? It might seem logical to say we write to educate, inform, motivate or
entertain. But according to author and copywriter Peter Bowerman , the most basic reason for writing
anything is to have it be read.
Content for your marketing and communications materials -- brochure, advertisement, web site or annual
report -- is unfortunately often the last thing considered. You know what you want to say, right? Why not just fit the copy in after
you've chosen colors and design?
Content Is King (...he said modestly)
The point of communications can be easily lost if the audience and the message are forgotten. As
a professional copywriter, it's my job to ask the questions that seem obvious to you -- but not so obvious to those who will be reading your
message later on.
Your "On Demand" Solution As a freelance copywriter, I'm used to working with
clients all across the country. From 3 miles away to 3,000 miles away. No more employee headaches, no overhead from insurance or paid time off --
just a professional "on demand" solution for your marketing and communications projects. And with a network of other freelance designers,
programmers and marketing strategists you can consider Red Thread Communications, Inc. your "outsourced mar-com department."
What's Next? Please spend some time exploring the information I've provided
through this web site. Check out the process I use to guarantee high quality services and
your utmost satisfaction. Learn what you can, come back to see new information and call or email if you have additional questions or would
like to discuss your next marketing or communications project. I promise if I'm on vacation I won't ask you for "paid time off."
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